This Publisher Agreement outlines the terms and conditions for participating in the Apptronic Contextual Advertising Program. “You” refers to the Publisher, and “we” refers to Apptronic and its subsidiaries. By participating, you agree to these terms.
Key Definitions:
- Ads: Advertisements provided by us.
- Advertising Materials: Artwork, creatives, or copy for Ads.
- Affiliate: An entity controlled by, controlling, or under common control with another entity.
- Publisher Properties: Websites you own, operate, or control.
- Network Properties: Websites you have a contractual right to serve Ads on, but don’t own, operate, or control.
- Advertising Partners: Partners like Yahoo! that we collaborate with to provide Ads.
- Policies: Advertising criteria and specifications, including content limitations, technical specs, privacy policies, and editorial guidelines.
- Sites: Publisher Properties and Network Properties.
- Terms: The terms and conditions of this agreement.
- Third Party: Any entity not a party to this agreement.
Site Eligibility, Approval, and Accounts:
You must be of legal age and not barred from the program. You must provide accurate registration information and keep it updated. Apptronic can suspend or terminate accounts with untrue or incomplete information. After approval, you’ll receive a password and account, for which you are responsible. We must approve each site before you can place ads. We can deny participation or site inclusion at our discretion. Sites must comply with Publisher Guidelines. You allow Apptronic to access, index, and cache your sites. Multiple accounts are prohibited unless authorized by Apptronic. You must inform Apptronic at privacy@apptronic.co if you or any affiliate have been suspended or terminated by another monetization provider. You must have a clear and accessible privacy policy on each site, disclosing data collection and third-party cookie usage.
Ad Placement Rules:
- Ads must be placed only on approved sites.
- Ads cannot be placed in pop-ups, emails, software, or in ways that obscure them, on non-content pages, pages solely for ads, or in violation of other product/service policies.
- Ads cannot be placed on under-construction pages, personal home pages, or free hosted pages, or on pages with mostly user-generated content.
- Ads cannot be cached, copied, modified, or reordered.
- Ads cannot be placed on pages with adult, illegal, or offensive content, content related to restricted goods or services, hate speech, or content that infringes on intellectual property.
- For user-generated content pages, you must make reasonable efforts to avoid placing ads next to inappropriate content.
- You cannot display ads on copyrighted content without permission.
- Ad code cannot be altered without our written consent.
- We can take action, including account termination and fund recovery, if ads violate these restrictions.
Invalid Clicks and Impressions:
You cannot artificially inflate clicks or impressions. Clicks must be from genuine user interest. Incentivizing clicks, misleading users, using deceptive images, or employing automated click generation tools are prohibited. We can take action if these restrictions are violated.
4.2. Specific prohibitions include:
- Incentive Programs: Publishers cannot offer rewards or incentives to view/click ads. Clicks from the Publisher’s own ads are invalid.
- Misleading Users: Publishers cannot use misleading text or phrases around ad units to encourage clicks. Ads disguised as content are prohibited.
- Deceiving Images: Using deceptive images or thumbnails near ads is prohibited.
- Automated Clicks: Using automated tools, bots, proxies, or software to generate false impressions and clicks is prohibited.
4.3. Violating these restrictions may lead to actions including ad suspension, account termination, freezing/refund of payments, and legal action.
5. TRAFFIC SOURCES
5.1. Ads cannot be placed on pages with traffic from certain sources, such as paid-to-click programs, spam emails, or software applications.
5.2. Driving traffic through incentivized clicks, spam, paid-to-surf, click exchanges, unwanted ads, toolbars, or unsolicited software downloads is prohibited.
5.3. Apptronic monitors traffic quality. We can suspend ad delivery, terminate accounts, and withhold/refund payments if sites violate our terms or fall below traffic quality standards.
6. PAYMENT AND PAYMENT LIABILITY
6.1. We make monthly payments based on “Click Through Revenue,” determined by us based on valid click-throughs and traffic quality, less commissions and operational costs. Payments are net-30. We are not liable for payments based on fraudulent impressions/clicks, disabled ads, ads for charities, or ads resulting from improper site configuration or our own/partner ads, or impressions mixed with fraudulent activity or other breaches of this Agreement. We can withhold payments or seek refunds for breaches of this Agreement.
6.2. Apptronic can change the payment calculation method or correct reporting errors.
6.3. Unless authorized by Apptronic, you cannot share payments or other financial benefits related to the Program with a third party.
7. SUSPENSION, CANCELLATION, AND TERMINATION
We can terminate your account and suspend ad serving for violations of Program Guidelines or this Agreement, or for any reason we believe may negatively impact advertisers, partners, or our network’s integrity.
8. DISCLAIMER OF WARRANTIES; NO GUARANTEE
The Program (including Ads) is provided “as is” without any warranties. Apptronic, its suppliers, licensors, and partners do not guarantee uninterrupted, error-free service, defect correction, or a virus-free program. We do not guarantee the number, quality, or delivery timing of ads. We are not responsible for ads or websites served through the program. There is no guarantee of any minimum revenue. This disclaimer is fundamental to this agreement.
9. LICENSES AND OWNERSHIP
9.1. You own all rights to your sites and content, trademarks, and associated intellectual property. You grant Apptronic a non-exclusive, royalty-free license to use your site content and trademarks to provide services and fulfill its obligations.
9.2. Apptronic owns all rights to the Services (including tags, ads, and technology), trademarks, and associated intellectual property. Apptronic grants you a non-exclusive, non-transferable, non-sublicensable license to use the tags and display ads as described in the agreement.
9.3. You cannot copy, modify, distribute, sell, or lease the Ads or Services, bypass our security measures, or provide access to third parties. You cannot display keywords from any source other than Apptronic. The Services are Apptronic trade secrets and confidential information. You cannot use this information to duplicate our services or develop similar ones. After termination, you cannot use the same keywords or ad content provided by Apptronic.
9.4. You cannot develop a similar ad service. Violations are considered intellectual property infringement and may result in account termination, freezing/refund of payments, and legal action.
10. REPRESENTATIONS AND WARRANTIES
You warrant that you have the rights to your sites and content, including the right to modify and create derivative works. Your sites do not contain illegal or inappropriate content. You also warrant that your registration information is accurate and current; you own or are authorized to represent the sites; you have the authority to enter this agreement; and you comply with all applicable laws and regulations. You or your affiliates have never been suspended or terminated by another monetization provider. You will inform the Apptronic Compliance team at privacy@apptronic.co prior to sending traffic to Apptronic if You or any of your Affiliate has ever been suspended and/or